MTM lands in Dubai to support the Techinnova incubator during the Emirates experience.

As part of the Ready2Expo Dubai project promoted by Promos Italia – the Italian Agency for Internationalisation, MTM – supported by the incubator – is flying to the Arab Emirates to take part in the 2021 edition of Wetex & Dubai Solar Show, the trade fair dedicated to “environmental technologies” and “renewable energies” that will be held at the Dubai Exhibition Centre, the exhibition centre of EXPO Dubai. For the 2021 edition of Wetex, the area of the Italian Pavilion will cover 396 square metres in the North Zone of the Dubai Exhibition Centre, where more than 40 companies in the sector will be hosted, in addition to MTM and Techinnova.

Wetex 2021 will take place between 5 and 7 October 2021, coinciding with the opening days of EXPO 2020 DUBAI, the Universal Exhibition that will take place in Dubai from 1 October 2021 to 31 March 2022: it is the first Universal Exhibition to be held in an Arab country, marking the 50th anniversary of the founding of the United Arab Emirates – the state’s Golden Jubilee.

Expo Dubai will talk about Opportunity – in the perspective of unleashing the potential of individuals and communities to create a better future; Mobility – with the relative development of innovative systems of logistics, transport and communication of people, goods and ideas; finally, Sustainability – with particular attention to the themes of accessibility and resilience of environmental, energy and water resources. For six months, therefore, Dubai will be transformed into a world showcase in which the participating countries will present to the world the best of their ideas, projects, exemplary and innovative models in the field of tangible and intangible infrastructures on the themes of the Universal Exposition. Therefore, from the perspective of business matching and networking at international level, Expo Dubai will be a truly unique opportunity for MTM to connect with approximately 25 million visitors from over 190 countries.

In full compliance with the Life Science and Med-Tech sectors, areas from which Expo Dubai has drawn some ideas proposed as “technological challenges” to the participants, MTM will showcase in digital format, within the Wetex exhibition space, the main joint R&D projects, carried out together with the Techinnova incubator and partner companies. In particular, MTM will illustrate its projects:

  • MED3D, aimed at the creation – through a software for the elaboration of three-dimensional models with a high degree of detail – of full-size 3D medical mockups of the heart, starting from 2D diagnostic images provided by project partner hospitals. The software platform also uses Virtual Reality, not only for medical training and education, but also for surgical simulations.
  • COMMITMENT, aimed at the creation of smart T-shirts equipped with IoT sensors that constantly monitor the health and well-being conditions of citizens; in this way, through an advanced online coaching system based on the Nudge theory, the project aims to keep an increasing number of people active and healthy. The COMMITMENT project is one of the very first examples in the fashion world of integrating IoT technology into fashion garments.

The official theme of the Universal Exposition is ‘Connecting Minds, Creating the Future‘: a praise, therefore, of the systems of connection between people and ideas, as well as an opportunity to create partnerships and shape the world of tomorrow. Italy chooses to express the best of its culture and talents around the ideal of Beauty: “Beauty unites People” is the theme of the Italian Pavilion, and in a context of such relevance MTM – supported by the Techinnova incubator – will wear the Italian flag representing the technological excellence Made in Italy. MTM will be present inside the Italian Pavilion, North Zone of the Dubai Exhibition Centre – stand nº NB44.